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Carrier selection in a RO/RO ferry trade Part 1. Decision factors and attitudes
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1992
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Transport LogisticTradeCarrier SelectionAlternative CarriersTransport SectorMarket DesignOperations ResearchManagementLogistics ServiceLogisticsLogistics ModelShipper BehaviorMaritime OperationsContainerizationDecision FactorsFleet ManagementSupply Chain ManagementMarketingShipping ServicesBusinessConservative Decision MakersBusiness StrategyDecision Science
The choices faced by shippers are generally complex. Typically, the shipper is presented with a range of alternative carriers, each of which has its individual strengths and weaknesses. A survey of companies purchasing shipping services in an overnight RO/RO ferry trade was conducted to identify their priorities and to help understand and the decision-making process. The shippers were found to be conservative decision makers with a strong emphasis on quality of service.