Using Is Believing: The Influence of Reliance on the Credibility of Online Political Information among Politically Interested Internet Users

Abstract

This study surveyed politically interested Web users online to investigate the degree to which reliance on traditional and online sources predicts credibility of online newspapers, television news, news-magazines, candidate literature, and political issue-oriented sites after controlling for demographic and political factors. Reliance on online and traditional media was the strongest predictor of credibility of online sources. Reliance on traditional media tended to be a stronger predictor of credibility of its online counterpart than reliance on the Web in general.