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Mass Media Audiences in a Changing Media Environment
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1996
Year
Public OpinionCommunicationTraditional Media StudiesJournalismMedia StudiesInteractive JournalismNetwork Tv NewsState MediaSocial MediaNews AnalyticsSocial Medium NewsContent AnalysisMedia InstitutionsMass Media AudiencesData JournalismMedia DistributionNews CoverageTv NewsAdvertisingTelevisionLocal Tv NewsPublic MediaMedium ChangeNews ConsumptionMass CommunicationArtsAudience Reception
A national survey of 1,006 respondents found that 70.3% used local TV news as their primary source of news, followed by network TV news, newspapers, and radio news in that order. Use of talk radio, TV magazines, and grocery store tabloids was far less. A factor analysis showed five factors — TV news, radio, print media, computer media, and tabloids.