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The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour

Behavioral Decision MakingAnticipated PridePsychosocial DeterminantSocial PsychologyEnvironmental PsychologyNorm Activation ModelPsychologySocial SciencesEnvironmental BehaviorPro-environmental BehaviourSocial IdentityBehavioral SciencesCognitive ScienceMotivationApplied Social PsychologySocial CognitionMoral PsychologyProsocial BehaviorSocial BehaviorPro-environmental Behavior