Business need, data and business intelligence

TLDR

Data is increasingly recognized as critical in the media industry, and data architecture is positioned within the broader enterprise architecture. The study proposes a cost‑efficient approach to building an enterprise data architecture and deriving a business intelligence function from it. The authors detail the content and structure of the enterprise data architecture, provide examples of its use, and illustrate the value gained from its adoption.

Abstract

The critical value of an organization's data is becoming widely acknowledged within the media industry. This paper outlines a robust and cost-efficient way to enable the development of an enterprise's data environment – the adoption of an enterprise data architecture. The data architecture is discussed in the context of an overall enterprise architecture. Its content and structure are outlined and examples are given of its use along with the value derived from its adoption. The paper then goes on to describe the derivation of a business intelligence function from the understanding of an organization's data, enabled by the data architecture.