Groups Make Better Self-Interested Decisions

Gary Charness, Matthias Sutter

The Journal of Economic Perspectives · 2012 · 403 citations · 44 references

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Concepts

TL;DR

Economists have investigated differences between group and individual decision‑making. The paper reviews experimental studies comparing individual and group decision‑making, particularly when group membership is salient. The authors focus on laboratory experiments that contrast individual decisions with group decisions. Economic research shows that groups tend to make choices that align with standard game‑theoretic predictions, whereas individuals are more prone to biases, cognitive limits, and social influences, making individual decisions unreliable predictors of group behavior and challenging traditional models that assume isolated decision makers.

Abstract

In this paper, we describe what economists have learned about differences between group and individual decision-making. This literature is still young, and in this paper, we will mostly draw on experimental work (mainly in the laboratory) that has compared individual decision-making to group decision-making, and to individual decision-making in situations with salient group membership. The bottom line emerging from economic research on group decision-making is that groups are more likely to make choices that follow standard game-theoretic predictions, while individuals are more likely to be influenced by biases, cognitive limitations, and social considerations. In this sense, groups are generally less “behavioral” than individuals. An immediate implication of this result is that individual decisions in isolation cannot necessarily be assumed to be good predictors of the decisions made by groups. More broadly, the evidence casts doubts on traditional approaches that model economic behavior as if individuals were making decisions in isolation.

References

44