Online Journalism as Market-Driven Journalism

Abstract

Abstract The development of new communication technology vis-á-vis the Internet affords scholars the opportunity to consider how new technology will influence the practices of journalism. This study reconsiders John McManus' (7 994) conceptions of market-driven journalism by examining how traditional news producers on television, in print, and online tell the news. Three aspects of online journalism (centralization, news structure and flow, and temporality) are examined to demonstrate how journalists and media firms struggle to reconcile commercial and news interests.