Two components in bipolar scales: Direction and extremeness.

Response Sets and Test Validity

Lee J. Cronbach · Educational and Psychological Measurement · 1946 · 899 citations

Social Sciences, Educational Assessment, Educational Measurement +13

Further Evidence on Response Sets and Test Design

Lee J. Cronbach · Educational and Psychological Measurement · 1950 · 740 citations

Social Sciences, Behavioral Sciences, Psychology +12

Political and religious dogmatism: An alternative to the authoritarian personality.

Milton Rokeach · The Psychological Monographs · 1956 · 331 citations

Social Sciences, Psychology, Religious Studies +7

EXTREME RESPONSE SETS AS A MEASURE OF INTOLERANCE OF AMBIGUITY

M.I. Soueif · British Journal of Psychology · 1958 · 44 citations

Social Sciences, Behavioral Sciences, Psychology +6

Three versions of the F Scale and performance on the Semantic Differential.

Robert E. Mogar · Journal of Abnormal & Social Psychology · 1960 · 27 citations

Education, Educational Assessment, Psychology +9