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An Experimental Investigation of Typeface Connotations
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1964
Year
Applied LinguisticsCognitive LinguisticsCorpus LinguisticsNeurolinguisticsTypographyExperimental StudyPsycholinguisticsLanguage VariationLexical SemanticsSemanticsTypeface ConnotationsRate SetsLanguage LearningLanguage StudiesLinguisticsConnotative Variations
In an experimental study calling upon three groups of subjects with differing knowledge of typography to rate sets of typefaces, the authors find proof that typography can communicate connotative variations.