The “emotion misattribution” procedure: Processing beyond good and bad under masked and unmasked presentation conditions

Abstract

In general, it is assumed that misattribution in the Affect Misattribution Procedure (AMP) is restricted to crude affect due to its unbound nature, especially under limited presentation conditions. In two experiments, we investigated whether emotion-specific misattributions occur using a four-category misattribution procedure. Experiment 1 yielded emotion-specific misattribution effects under clearly visible presentation conditions demonstrating that the procedure is principally susceptible for emotion-specific effects. In Experiment 2, we employed masked presentation conditions impeding conscious prime perception. A specific pattern of emotion-specific misattributions effects emerged indicating some emotion-specific processing at initial stages of processing. However, not each emotion was misattributed equally. We discuss the implications of these results for the non-conscious processing of emotional information, for the supposed mechanisms of the AMP and its implicit nature.