From Symbolic Exchange to Bureaucratic Discourse: The Hallmark Greeting Card

The Social Construction of Reality: A Treatise in the Sociology of Knowledge.

George L. Simpson, Peter L. Berger, Thomas Luckmann · American Sociological Review · 1967 · 16.6K citations

Culture, Subjective Reality, Cultural Reality +14

The Gift: Forms and Functions of Exchange in Archaic Societies.

Melvin M. Tumin, Marcell Mauss, Ian Cunnison et al. · American Sociological Review · 1956 · 4.1K citations

Literary History, Historical Methodology, Material Culture +10

Subculture: The Meaning of Style.

Brian Torode, Dick Hebdige · Contemporary Sociology A Journal of Reviews · 1981 · 3.5K citations

Culture, Cultural Analysis, Cultural Structure +8

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Otis A. Pease, Stuart Ewen · The American Historical Review · 1977 · 972 citations

Culture, Advertising, Consumer Culture +13

Everyday Life in the Modern World.

Marilyn Lester, Henri Lefebvre · Contemporary Sociology A Journal of Reviews · 1976 · 678 citations

Culture, Humanities, Everyday Life +7