Beyond Kyoto? Media Representation of an Environmental Issue

Abstract

Human‐induced climatic change, and particularly the enhanced greenhouse effect, became significant environmental issues in the 1990s. They were given prominent coverage in the Australian media at the time of the Third Conference of the Parties to the Climate Convention (COP3) in Kyoto in 1997, when Australia obtained permission for an 8 per cent increase in its greenhouse gas emissions by 2012. Meanwhile, other major emitters of greenhouse gases were accepting targets of significantly reduced emissions. Given the controversy associated with this, it might have been expected that the Australian media's coverage of COP4 in Buenos Aires, only 11 months later, would have been extensive. This was not the case. Analysis of seven Australian newspapers shows that, with the exception of an alternative weekly newspaper, the coverage of COP4 was an example of ‘embodiment’ (the uncritical acceptance of certain assumptions and practices) and ‘distanciation’ (the separation of cause and effect in regard to an issue).