Journal of Business and Technical Communication · 1997 · 15 citations · 13 references
HumanitiesCultural StudiesMulticultural EducationCultureRhetoricRhetorical StudiesCross-cultural DiscourseCulturally Relevant TeachingIntercultural DiscourseIntercultural RhetoricPhilosophy Of CultureRhetorical CriticismCase Method TeachingIntercultural Writing PedagogyParticipant-observer Role
This article uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. This participant-observer account, which includes numerous student examples and observations, provides a fresh perspective for American teachers in increasingly multinational, multicultural classrooms. It also suggests how Aristotle's concepts of ethos, logos, and pathos together with the case method and group work can help teachers respond to the challenges in such classrooms. The article concludes by suggesting that understanding the rhetoric of culture is an important step in accepting and negotiating cultural differences.
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Intercultural Communication: A Discourse Approach
Suzanne B. K. Scollon · TESOL Quarterly · 1996 · 1.1K citations