Quality assurance programs and access to international markets: the case of horticultural processors in Vietnam

Abstract

Purpose – The purpose of this paper is to seek to show how the implementation of different quality assurance programs (QAPs) affects international
\nmarket access for horticultural processing firms in developing countries.
\nDesign/methodology/approach – A representative survey of 50 registered firms processing horticultural produce in Vietnam was conducted. Logistic
\nregression models are used to analyze the effects of QAPs and other firm level factors on participation in different export supply chains.
\nFindings – QAPs influence firms’ participation in export supply chains significantly. While the implementation of internationally recognized QAPs
\nimproves access to OECD markets, national QAPs are more important for exports to non-OECD countries.
\nPractical implications – Horticultural processing firms in developing countries can improve their access to export markets when they implement
\nformal QAPs. There is segmentation between non-OECD supply chains, for which national QAPs suffice, and OECD supply chains with higher food safety
\nand quality requirements, for which international QAPs are important. Depending on the intended target markets, firms can adjust their strategies
\naccordingly.
\nOriginality/value – This study contributes empirically to the literature on private sector food regulations and developing country exports by using a
\nunique set of firm level data from Vietnam. While analyzing the impact of QAPs on export market access, it is differentiated between national and
\ninternational QAPs. Policy implications are discussed.