Publication | Closed Access
Rising sun
188
Citations
1
References
2003
Year
Technology DiffusionEngineeringTechnology Acceptance TheoryTechnology Acceptance ModelUser AcceptanceManagementUser ExperienceTechnology AdoptionScience And Technology StudiesInformation ManagementCommunicationSocial InnovationTechnologyMarketingDiffusion Of InnovationTechnological Change
Applying technology acceptance theory to understand why iMode has become so popular in Japan, and whether its popularity will extend to the rest of the world.
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