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Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations

Behavioral Sciences, Behavior Management, Behavioral Decision Making +6

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 45.8K citations

The Framing of Decisions and the Psychology of Choice

Amos Tversky, Daniel Kahneman · Science · 1981 · 17K citations

Behavioral Decision Making, Choice Theory, Revealed Preference +20

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High Uncertainty, Engineering, Behavioral Decision Making +12

A Behavioral Model of Rational Choice

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 14.9K citations

Economics, Behavioral Sciences, Rational Choice Theory +13