‘Be Clear on Cancer’: the impact of the <scp>UK</scp> National Bowel Cancer Awareness Campaign

Abstract

The 'Be Clear on Cancer' campaign has substantially increased the number of referrals under the 2WW rule, but mainly in the worried well. This has increased demands on both resources (59% more tests) and finance. Cost per cancer detected rose by 27% with no increase in funding to support the increased activity.