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A graph-based comprehensive reputation model: Exploiting the social context of opinions to enhance trust in social commerce

Social ContextTrust MetricComputational Social ScienceNetwork ScienceSocial MediaDigital MarketingSocial CommerceReputation ManagementManagementComputational TrustTrustSocial InfluenceTrust ManagementReputation SystemCommunicationArtsMarketingSocial Network Analysis