Ideologically motivated activism: How activist groups influence corporate social change activities

Abstract

Using insights from the social movement literature and institutional change theory, we explore how activism influences corporate social change activities. As the responsibility for addressing a variety of social issues is transferred from the state to the private sector, activist groups increasingly challenge firms to take up such issues, seeking to influence the nature and level of corporate social change activities. Eventually, they aim to bring about field-level change. We argue that ideological differences among activist groups motivate them to choose different influence tactics to support their claims.