INFORMS Journal on Applied Analytics · 1979 · 123 citations · 5 references
BusinessDecision SciencesMathematicsDecision AnalysisDecision TheoryMulti-criteria Decision MakingDecision Matrix AnalysisDecision StudiesManagerial Decision MakingMulti-criteria Decision AnalysisPreference Modeling
An attempt to present multiple criteria decision making (MCDM) in plain English as the author realized that most published papers on the topics are too mathematical and full of jargon, so that most of it is incomprehensible to managers.
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Utility Theory for Decision Making
Roger Adelson, Peter C. Fishburn · Operational Research Quarterly (1970-1977) · 1971 · 2.5K citations
The Attribute-Dynamic Attitude Model (Adam)
Milan Zelený · Management Science · 1976 · 81 citations