An Empirical Research on Poor Rural Agricultural Information Technology Services to Adopt

Abstract

Abstract In the process of promoting agricultural information, “Last Mile” problem is the long plagued to adopt information technology problems for farmers.This paper based on UTAUT to analyse the impact on farmers’ adoption of information technology services factors with the collection of specific data.The results show that the main factors are effort expect,performance expect,social influence and facilitating conditions,howerver,it is different in other circumstances that farmers pay more attention to the operation of the system simple and functional practicality.