Impact of candidate expenditures, regionality, and prior outcomes on the 1976 Democratic presidential primaries.

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Robert B. Zajonc · Journal of Personality and Social Psychology · 1968 · 6.6K citations

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The Effects of Mass Communication

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Effects of "mere exposure" on learning and affect.

David J. Stang · Journal of Personality and Social Psychology · 1975 · 156 citations

Social Sciences, Behavioral Sciences, Psychology +13