INFORMS Journal on Applied Analytics · 1980 · 15 citations · 1 references
ManagementProject ManagementProject LeadershipCorporate SponsorshipFieldwork PracticesProject SponsorshipConsulting ArrangementsProject Sponsor RolesSponsor EngagementSponsor IdentificationSponsor ProspectingSponsor StatementsSponsored Projects AdministrationSponsored Projects Management
A course in field consulting was developed and run for MBA students at Brigham Young University. Seven companies sponsored consulting projects for six student teams in a variety of applied areas. Results were outstandingly good. In this paper, sponsor identification and solicitation are discussed, project administration outlined, and results summarized.
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