After human observers alternately view green stripes moving up and red stripes moving down for periods of ½ to 4 hours, they see a pink aftereffect when white stripes move up and a green aftereffect when white stripes move down. Longer exposures produce aftereffects which are visible 20 hours after stimulation. Thus, experience which pairs simple attributes (color and motion) of visual stimulation can result in a lasting modification of perception.
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Color Adaptation of Edge-Detectors in the Human Visual System
Celeste McCollough · Science · 1965 · 790 citations
Aftereffect of Seen Motion with a Stabilized Retinal Image
Robert Sekuler, Leo Ganz · Science · 1963 · 194 citations
Ivo Kohler · Scientific American · 1962 · 175 citations