Going Viral: The Look of Online Persuasive Maps

Abstract

This article explores how persuasive maps are manifesting themselves in the online world, comparing and contrasting online persuasive geocommunications with their paper map ancestors. The author discusses several social issues stemming from the widespread ability to use online mapping tools to make and distribute persuasive maps and argues that researchers have an excellent opportunity to observe the development of persuasive mapping techniques in real time as they continue to develop in conjunction with modern Web mapping technologies.