Academy of Management Journal · 2004 · 368 citations · 29 references
BusinessOrganizational BehaviorRisk ManagementBehavioral EconomicsDecision TheoryRisk AnalysisRisk AversionRisk PreferencesRisk TheoryRisk ToleranceRisk-based Decision MakingEmpirical EvaluationManagerial Risk AppetiteMeasurement Of Risk AttitudesOrganizational Risk ManagementRisk Preferences ElicitationRisk-shifting Behavior
March and Shapira's (1987, 1992) model of managers' risk preferences allows for shifts in attention between survival and aspiration levels. Our study provides initial empirical tests of their model...
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Managerial Perspectives on Risk and Risk Taking
James G. March, Zur Shapira · Management Science · 1987 · 3.2K citations