An Intimate Portrait of the Individual Investor

Abstract

We examine a range of investment decisions, and ensuing portfolio performance, and established that they have statistically significant associations with personality traits captured by Costa and McRae's [1992] operationalization of Norman's [1963] 'Big Five' (Negative Emotion, Extraversion, Openness to Experience, Agreeableness and Conscientiousness), Bem's [1977] Bem, S. L. 1977. lBem Sex-Role Inventory (BRSI). The 1977 Annual Handbook for Group Facilitators., Edited by: Pfeiffer, J. W. and Jones, J. E. San Diego, CA: University Associates. [Google Scholar] psychological gender traits (Masculinity and Femininity) and Jackson's [1976] Jackson, D. N. 1976. lPersonality Inventory Manual, Goshen, NY: Research Psychologists Press. [Google Scholar] personality traits of Preference for Innovation and Risk Taking Propensity.