Theory of International Public Relations, the Internet, and Activism: A Personal Reflection

Abstract

With the increasing impact of globalization on public relations practice, it has been suggested that all public relations has become global. This article argues that there still is an important distinction between global and domestic public relations practices, and that understanding those differences will contribute to better global practice. The article defines international public relations and then explains the critical distinctions between practicing across borders versus purely domestic public relations efforts. The article then outlines theory building in the international realm of public relations over the past two decades. It concludes by suggesting needed refinements in this theory building so as to provide more adequate guides for those who are practicing or preparing to operate across the cultural, political, and economic boundaries that comprise comprehensive international public relations.