When illness is perceived as controllable: The effects of gender and mode of transmission on AIDS-related stigma

Availability: A heuristic for judging frequency and probability

Amos Tversky, Daniel Kahneman · Cognitive Psychology · 1973 · 9.9K citations

Business, Decision Sciences, Decision Theory +9

Journal of social behavior and personality

Personality and Individual Differences · 1986 · 6.8K citations

Social Sciences, Psychology, Social Psychology +7

Design and Analysis: A Researcher's Handbook

Albert E. Beaton, Geoffrey Keppel · American Educational Research Journal · 1975 · 5.9K citations

Arts, Design, Design Theory +3

AIDS Education and Prevention

市川 誠一 · The Journal of AIDS Research · 2004 · 3.2K citations

Public Health, Infectious Disease Control, Preventive Medicine +12

Design and Analysis: A Researcher's Handbook

John P. Morgan · Technometrics · 2005 · 2.4K citations

Arts, Design, Design Theory +3