Performing and undoing identity online: Social networking, identity theories and the incompatibility of online profiles and friendship regimes

This article aims to expand the critical frameworks by which online social networking can be contextualised and understood within the broader cultural practices of identity and selfhood. Utilising Judith Butler’s theories of performative identity, it is argued that the use of social networking sites are performative acts in and of themselves. Two facets of social networking are examined from theoretical and critical perspectives: (1) the use of social networking profiles (Info pages, taste selections, biographies) as a tool for performing, developing and stabilising identity as a narrative in line with cultural demands for coherence, intelligibility and recognition; (2) identity performances that occur through relationality among online friends through list maintenance and communication (wall posts, tagging, commentary), and how identity is reconfigured within a network morphology. Finally, the article aims to open discussion around the broad cultural practices and implications of online social networking by developing some theoretical approaches to understanding the incompatibilities between these two facets which compete and risk the ‘undoing’ of online identity coherence. Within the framework of the growing use of social networking sites as one area in which our selfhood and subjectivity are performed, this incompatibility and undoing has both risks and benefits for future the cultural production of identity.