Family & Community Health · 2011 · 11 citations · 8 references
Public HealthCommunity HealthLeadershipAdolescent HealthStrategic LeadershipSubstance Use PreventionAdolescent Health EducationAdolescent Health PromotionSocial Marketing For HealthSubstance Abuse PreventionYouth DevelopmentYouth EngagementCommunity Health AdvocacyDrunk Driving Prevention CampaignsFocus Group DiscussionsYouth Focus GroupsYouth MarketingYouth Substance Use PreventionYouth-adult PartnershipsYouth-led Campaigns
The "Drugged Driving Kills project: Why Drive High?" social marketing campaign was developed and implemented by youth leaders and adult facilitators from public and community health to increase youth awareness of the adverse effects of marijuana on driving. The youth-led adult-guided project was founded on the Holden's youth empowerment conceptual model. This article reports on the results of the focus group evaluation, conducted to determine to what extent the tailored youth-led adult-guided framework for the "Why Drive High?" social marketing campaign provided an environment for youth leadership development.
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P. Mura, Pascal Kintz, Bertrand Ludes et al. · Forensic Science International · 2003 · 300 citations
Conceptualizing Youth Empowerment within Tobacco Control
Debra J Holden, Peter Messeri, W. Douglas Evans et al. · Health Education & Behavior · 2004 · 123 citations