Retrieval of Relevant Opinion Sentences for New Products

Abstract

With the rapid development of Internet and E-commerce, abundant product reviews have been written by consumers who bought the products. These reviews are very useful for consumers to optimize their purchasing decisions. However, since the reviews are all written by consumers who have bought and used a product, there are generally very few or even no reviews available for a new product or an unpopular product. We study the novel problem of retrieving relevant opinion sentences from the reviews of other products using specifications of a new or unpopular product as query. Our key idea is to leverage product specifications to assess product similarity between the query product and other products and extract relevant opinion sentences from the similar products where a consumer may find useful discussions. Then, we provide ranked opinion sentences for the query product that has no user-generated reviews. We first propose a popular summarization method and its modified version to solve the problem. Then, we propose our novel probabilistic methods. Experiment results show that the proposed methods can effectively retrieve useful opinion sentences for products that have no reviews.