Intelligent transportation systems benefit priorities: an application to the Woodrow Wilson bridge

A law of comparative judgment.

L. L. Thurstone · Psychological Review · 1927 · 5.2K citations

Law, Comparative Law, Comparative Jurisprudence +2

A theory of data.

Clyde H. Coombs · Psychological Review · 1960 · 1.6K citations

Computing, Computer Science, Mathematics +9

Multiple Criteria Decision Making, Multiattribute Utility Theory: The Next Ten Years

James S. Dyer, Peter C. Fishburn, Ralph E. Steuer et al. · Management Science · 1992 · 621 citations

Business, Decision Sciences, Decision Making +9

Anomalies: Preference Reversals

Amos Tversky, Richard H. Thaler · The Journal of Economic Perspectives · 1990 · 424 citations · Full text

Business, Decision Sciences, Economics +16

Optimum orders for the presentation of pairs in the method of paired comparisons.

R. T. Ross · Journal of Educational Psychology · 1934 · 269 citations

Public Health, Biostatistics, Experimental Design +7