Journalism Quarterly · 1973 · 10 citations · 0 references
HumanitiesAfrican American StudiesCommunicationAdvertisingMass CommunicationMedia StudiesBlack Media StudiesBlack StudiesEthnic MediaEthnic Representation In MediaMass Communication TheoryMass MediaBlack SpectatorshipMedia Portrayals Of RaceMedia Use PatternsRace In AdvertisingRacial Stereotyping In Advertising
Data on black media use patterns are mixed. Content studies document increased presence of blacks in ads in all media.