Pairwise learning in recommendation

Abstract

Many online systems present a list of recommendations and infer user interests implicitly from clicks or other contextual actions. For modeling user feedback in such settings, a common approach is to consider items acted upon to be relevant to the user, and irrelevant otherwise. However, clicking some but not others conveys an implicit ordering of the presented items. Pairwise learning, which leverages such implicit ordering between a pair of items, has been successful in areas such as search ranking. In this work, we study whether pairwise learning can improve community recommendation. We first present two novel pairwise models adapted from logistic regression. Both offline and online experiments in a large real-world setting show that incorporating pairwise learning improves the recommendation performance. However, the improvement is only slight. We find that users' preferences regarding the kinds of communities they like can differ greatly, which adversely affect the effectiveness of features derived from pairwise comparisons. We therefore propose a probabilistic latent semantic indexing model for pairwise learning (Pairwise PLSI), which assumes a set of users' latent preferences between pairs of items. Our experiments show favorable results for the Pairwise PLSI model and point to the potential of using pairwise learning for community recommendation.