Factors Affecting the Adoption of Information and Communication Technologies (ICTs) for Farming Decisions

Abstract

This study analyses the influences of sociodemographic factors, business orientation of farmers, and farm characteristics on adoption of ICT-based information through primary data collected from 461 farmers in eight districts of Uttar Pradesh, India. A personal interview survey was conducted using a pre-tested structured questionnaire. The Poisson Count Regression Model was used to analyze the factors influencing use of the information derived through ICT-based systems on various agricultural practices. The findings indicate that education, income, and social category of farmers are important sociodemographic factors affecting the adoption of ICT-based information systems. Similarly, farmers who consider farming as a business venture, practice a diversified cropping system, and have small farms are more likely to use ICT-based information.