Bizarre imagery as an effective memory aid: The importance of distinctiveness.

Cognition in Learning and Memory

Earl Hunt, Lee W. Gregg · The American Journal of Psychology · 1974 · 499 citations

Social Sciences, Neuroscience, Psychology +10

Imagery as a relational organizer in associative learning

Gordon H. Bower · Journal of Verbal Learning and Verbal Behavior · 1970 · 371 citations

Social Sciences, Psychology, Cognitive Psychology +11

The role of nonsemantic information in memory: Orthographic distinctiveness effects on retention.

R. Reed Hunt, J. Mark Elliot · Journal of Experimental Psychology General · 1980 · 213 citations

Social Sciences, Psychology, Cognitive Psychology +12

Verbal Learning and Memory

Leo Postman · Annual Review of Psychology · 1975 · 161 citations

Social Sciences, Psychology, Cognitive Psychology +5

Bizarreness versus interaction of mental images as determinants of learning

Keith A. Wollen, Andréa Weber, Douglas H. Lowry · Cognitive Psychology · 1972 · 156 citations

Social Sciences, Educational Psychology, Psychology +11