Ethnography: a research method in practice

Abstract

Abstract This article discusses the ethnographic methods employed for a doctoral study focusing upon heritage tourism and English national identity. It explains the fundamental principles behind the research and how the field work was conducted. In addition, it examines the issues of practicality which emerged during the research process and discusses how these were resolved. The article concludes by highlighting the importance of ethnography as a tool for understanding and interpreting visitor behaviour. Copyright © 2001 John Wiley & Sons, Ltd.