From attitudes to behaviour: Basic and applied research on the theory of planned behaviour

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations

Public Health, Behavioral Sciences, Psychology +10

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

A power primer.

Jacob Cohen · Psychological Bulletin · 1992 · 42.2K citations

Public Health, Behavioral Sciences, Psychology +17

Attitude-behavior relations: A theoretical analysis and review of empirical research.

Icek Ajzen, Martin Fishbein · Psychological Bulletin · 1977 · 7.2K citations

Social Sciences, Psychology, Social Psychology +9