A Note on the Ambiguous Meanings of Survey Research Measures Which Use the Words “Left” and “Right”

Abstract

Perhaps the most important concept in wide use by social scientists for the analysis of political attitudes and behaviour has been the left-right dimension. Not surprisingly therefore, the terms “left” and “right” themselves have been used in survey research on public opinion in Canada, and have subsequently been central to the data analysis of several recent articles on Canadian politics. Important to these papers has been the assumption that the terms “left” and “right” are understood by the average Canadian in such a manner that data gathered in response to questions using these terms will be valid. This paper argues that this assumption is mistaken.