Endogenous Norm Formation Over the Life Cycle – The Case of Tax Morale

Dynamic models of segregation†

Thomas C. Schelling · Journal of Mathematical Sociology · 1971 · 4.9K citations

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A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard · Journal of Abnormal & Social Psychology · 1955 · 4.7K citations

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Incentives and Prosocial Behavior

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A Theory of Conformity

B. Douglas Bernheim · Journal of Political Economy · 1994 · 1.9K citations

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A Theory of Social Custom, of Which Unemployment May be One Consequence

George A. Akerlof · The Quarterly Journal of Economics · 1980 · 1.7K citations

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