Suicide, Motor Vehicle Fatalities, and the Mass Media: Evidence Toward a Theory of Suggestion

Abstract

Tarde and other classical sociologists paid a great deal of attention to the concepts of imitation and suggestion, but these concepts have been virtually ignored in modern sociology. This paper presents new findings indication that imitation and suggestion have a powerful have impact on social behavior: Three days after a publicized suicide, automobile fatalities increase by 31%. The more the suicide is publicized, the more the automobile fatalies increase. The age of the drivers is significantly correlated with the age of the person described in the suicide story. Single-car accidents increase more than other types just after the publicized suicide. After persentation of these and related findings, the paper discusses some ways in which the concepts of suggestion and imitation can be incorporated into sociological theory.