Concepedia

An Experimental Examination of the Price-Quality Relationship

J. Douglas McConnell

The Journal of Business · 1968 · 72 citations · 0 references

Concepts

Social SciencesBusiness EconomicsEconomicsExperimental EconomicsMicroeconomicsPricing TheoryPricing DecisionsPrice-quality DisparityPrice-quality PerceptionPrice-quality SignalingPrice-quality Trade-offQuality-price Tradeoff