Concepedia

Business‐to‐Consumer (B2C) Collaboration: Rethinking the Role of Consumers in Supply Chain Management

Ha Ta, Terry L. Esper, Adriana Rossiter Hofer

Journal of Business Logistics · 2015 · 50 citations · 0 references

Concepts

Supplier RelationshipBusiness-to-business ResearchManagementBusinessBusiness-to-business MarketingLogisticsSupply ChainSupply Chain ManagementSupply ManagementMarketingBusiness-to-consumer MarketingBusiness-to-business Market