Human Relations · 1953 · 147 citations · 22 references
Social SciencesPsychologySocial PsychologyBehavior Change TheoryBehavioral EconomicsPersuasionAttitude ChangeAttitude ControlAttitude DeterminationAttitude Change MeasurementAttitude StabilityAttitude-behavior LinkResistance To Attitude Change
22
Overcoming Resistance to Change
Lester Coch, John R. P. French · Human Relations · 1948 · 2K citations
Neal E. Miller, d Dollar · The Journal of Nervous and Mental Disease · 1944 · 1.4K citations
A study of some social factors in perception.
Muzafer Sherif · 1935 · 900 citations