A comparison of the autonomic arousal of frequent, infrequent and non‐gamblers while playing fruit machines

Abstract

The main hypothesis was supported, suggesting that arousal is indeed a key factor in fruit machine gambling. The research has value, as few studies have examined specifically the differences between frequent, infrequent and non-gamblers, and no studies have investigated the arousal associated with the actual dynamics of fruit machine play (i.e. bonuses, nudges, features, wins). The arousal associated with modern British fruit machines suggests a high potential for addiction.