‘It's called Girl Scouts, not, like, Woman Scouts’: emotional labour and girls' bodies

Abstract

A key part of the American Girl Scouts organization is their iconic annual cookie sale, which is promoted as providing girls with invaluable business and leadership skills. We argue that it also trains girls in the gendered practice of emotional labour. By learning how to suppress or express certain feelings in public spaces in order to net more profit, girls are socialized to not only regulate their emotions, but also their bodies. This becomes complicated as girls become teens, as they receive mixed messages regarding their bodies. No longer considered to be ‘cute girls’, teens' bodies occupy a space between adolescence and adulthood, which often creates tension in public space. We explore this tension and teens' responses.