Journal of Communication · 1974 · 53 citations · 0 references
MarketingEconomicsTelevision StudyGlobal TrafficA Benchmark SurveyArtsManagementTv ProgramsCommunicationMass CommunicationGlobal MediaMexico CityAdvertisingPopular CultureGlobalizationMedia StudiesTelevisionGlobal Medium
They Love Lucy and get high on Gunsmoke in Mexico City, Belgrade, and Kuala Lumpur. A benchmark survey of the buying and selling of TV programs in 50 countries