Behaviour and Information Technology · 1995 · 101 citations · 14 references
Social SciencesPsychologySocial PsychologyCultureSocial CognitionSocial PerceptionEthnocentrismStereotypesAnthropomorphismHuman-technology InteractionHuman-technology RelationsTechnical Stereotypes
Abstract This paper introduces the multi-dimensional concept of anthropocentrism with respect to computers, the tendency to believe that (1) computers do not possess human physical and psychological capabilities; and (2) it is not acceptable for computers to fill routinized (e.g., auto mechanic), interpretive (e.g., newspaper reporter), and persona) (e.g., baby sitter) roles traditionally held only by people. A mail survey (n = 133) of individuals in Northern California focuses on individual differences rather than differences between technologies. As suggested by the literature on ethnocentrism, experience with other cultures and education are strong predictors of the dimensions of anthropocentrism; surprisingly, experience with computers fails as a predictor.
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