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Factors that influence Italian consumers’ understanding of over-the-counter medicines and risk perception

Drug SafetyInfluence Italian ConsumersConsumer Decision MakingConsumer UncertaintyRisk PerceptionRisk ManagementManagementConsumer ResearchOver-the-counter MedicinesPharmacoeconomicsConsumer BehaviorPharmacovigilancePublic HealthMarketingHarm ReductionHealth Sciences